The term marketing has evolved with changing times and technology to include more recent forms. The following is a discussion of some of the alternative types of marketing in use today. Guerilla Marketing: J. Conrad Levinson coined this term in 1984 with his book of the same name, meaning original, unconventional, and inexpensive small-business strategies. […]
Mathematician Demonstrated Solution to 271-year-old Conjecture
Written by Gabriela Garcia Calderon Orbe Peruvian mathematician [1] Harald Andrés Helfgott [2] made headlines after news [3] broke that he had demonstrated the solution to a 271-year-old problem in number theory. Back in 1742, Prussian mathematician Christian Goldbach [4]‘s theory [5], known as Goldbach’s conjecture, stated that “every integer greater than 5 can be written […]
Latin America:Announcement of the Pope’s resignation Takes the World By Surprise
By Juan Arellano The announcement of the resignation of Pope Benedict XVI from the papal throne, or, more specifically, the Supreme Pontificate of the Catholic Church, took the world by surprise on Monday, February 11, 2013. The resignation becomes effective on February 28. The period following that date is known as a sede vacante or papal interregnum, lasting until the conclave […]
Chile:Educators and Students in the Thousands March for Education Reform
By Silvia Viñas housands of students and teachers marched on the streets of Santiago and in other cities [1]on Tuesday August 28, 2012, to demand education reform. This massive march is part of the student movement’s ongoing efforts to overhaul the education system in Chile. Earlier this month, students occupying [2] schools denounced [3] [es] […]
Mexicans Condemn Massacre in Cadereyta, Nuevo Leon
Written by J. Tadeo On May 13, 2012, Mexico woke up to see yet another result of the battle being fought as part of the current administration’s war [1] against organized crime. The facts occurred in the county of Cadereyta Jiménez, in the Nuevo León state in northern Mexico, just 400 kilometers away from the […]
Argentina: The Price of the Popular Yerba Mate Goes Up
Written by Laura Schneider Translated byGreg Ahlswede Starting on April 1, 2012, the price of yerba mate increased from 50 to 100%. An increase which directly hurts Argentinians’ wallets. On Twitter, Sebas (@pepinorios [1]) commented: Hasta la tradición nos están haciendo difícil acceder. #Yerba [2] Now they’re even making it difficult for us to stick to tradition. #Yerba [2] Mate […]
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