Create your own identity first
Filed Under: Media & Tech, World | Posted: 10/21/2010 at 11:40PM
Comments | Region: India
Mohua Media Private Limited has invested lot of money for it’s Bengali language news channel Mohua Khabor. But, unfortunately, it adopts the same time tested news structure. Anchors deliver the news from behind desks on a studio set, like any other channel. Their styles are petty much the same. Most of their reporters are novice and mediocre. I assume that channel heads don’t want to torn up the news structure.They should know that as the channel is not a market leader in news, they may have little to lose in experimenting with unconventional news structure. Market leaders in news like Star Ananda and Chabbis Ghanta may alienate some of their traditional viewers if they try to overhaul the existing news structures. Media manager or Channel heads of Muha Khaboor must remember that they should create self identity first.Spending huge amount of money in promotional activities is not enough. Select a prime time news cast and torn up it’s structure like anchor shoot with Jimmy jib, steady cam, use of hand held cameras, direct interaction with reporters.The news should more interactive in nature. Remove your regional tag and try to be global.