Soaring temperatures might force people to change into shorts and make them take a holiday break to hill stations.
But that’s elsewhere. Here in Hyderabad, people appear to prefer reaching out to a bottle of chilled beer.
Or how does one explain the ‘shortage’ of beer in the twin cities? That too, after guzzlers’ gulping down some 31,200 litres of the frothy-bitter liquid every day this summer.
And yet there is a huge gap between demand and supply, say liquor sellers.
“As the mercury shot up this summer, the demand for beer too went up by at least 25 per cent,” claims D. Venkateswara Rao, secretary of the AP Wine Dealers Association.
There are around 350 wine shops and 50 bars in the twin cities. On an average they sell a minimum of 10 cases of beer each (a case contains 12 bottles).
That means a staggering number of 48,000 bottles a day. And this is the minimum sale statistics.
With the demand shooting up, the liquor shop owners have been demanding the AP Beverages Corporation Limited (APBCL) to increase the beer supply. But the requests are turned down as the beer making companies are not ready to supply.
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