Focus Pointe Global launches mobile-friendly respondent website
Filed Under: Business, Markets | Posted: 04/23/2014 at 10:32AM
Comments | Region: Florida | United States
1888PressRelease – The new focusgroup.com has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing users to access available research opportunities on the go.
Focus Pointe Global (FPG), a leading provider of marketing research data collection with 18 focus facilities nationwide, today announced the redesign and mobile capabilities of its popular respondent website, focusgroup.com.
Now accessible from any web-enabled device, the site connects consumers, wherever they may be, with opportunities to earn extra money by participating in a wide range of paid research studies taking place in their local city or nationally online. Opportunities for participation include focus groups, online communities, webcam interviews, mystery shopping, telephone interviews, and online surveys.
In addition to improving the site’s look and feel, FPG has made improvements in infrastructure hardware as well as utilizing cloud-based website accelerators to provide users with speed and security. And, perhaps most importantly, a redesigned and highly secure login interface provides peace-of-mind for consumers concerned about their personal information.
“With close to a million visitors accessing the site on a monthly basis, and a third of those coming to us on a hand-held device, the need for a mobile friendly experience was clear. Our panel members can now access research screeners with a simple click on a home page location tile, a Twitter feed, or on an Available Studies dropdown menu. We are already seeing our registration numbers climb,” said Charlotte Daley, Director of Marketing.
“With last year’s acquisition of marketing research company, Delve, Focus Pointe Global has not only increased its geographic footprint to 18 locations, it has increased both its client base and with that, the need for fresh participants. With the new mobile-friendly site, we can provide an easy registration and login process for people desiring to participate in our studies no matter where they are,” said Laura Livers, FPG’s President.
The launch of the mobile-friendly focugroup.com occurs in conjunction with the rebranding and restructuring of Focus Pointe Global’s online research division, Focus Pointe Online, and FPG’s newly implemented proprietary survey software platform, FPG QualSurvey™.