RIL Rolls Out MiFi Devices – Access to Its 4G ServiceFrom Any Device

Reliance Industries Limited (RIL ) seems to leave no stone unturned in launching its 4G services with a bang. It has announced the rollout of MiFi devices that will enable Smartphone and tablet users to use high-speed internet from their current devices and immediate adoption of its services. With the conglomerate set to launch its 4G services in mind – 2013, it will ensure that the ground is set fora successful rollout.

With Smartphones and tablets being the new face of communication and increasing dependence of people on these devices for their internet usage, Reliance Infotelwill have to lure these users. Since there is only a single device available at present that tethers with the frequency of 4G services offered in India- 2300 MHz, the company was in dire need of a device like MiFi to eke out the complications involved in the conversion process. MiFiby RIL will competently convert 4G signals into WiFi making it easy for Smartphone users to access internet from their current devices.

According to sources, Reliance – Infotel may initially rollout its services in Delhi and Mumbai. The installing and laying of this fiber cable networks has already started in these cities. It has also tied up with several top – notch companies known for specific functions including Ericson and Samsung for network building, Microsoft for the provision of security solutions and IBM for integration of internet related services. In this way, RIL has roped in all the premium companies to ensure that each of its activities that cater to 4G isflawless.

Since the time when MukeshAmbaniwon the auction and the rights for a 4G launch, everybody is eager to know and comprehend with its every move. The launch of 4G services in India by RIL may change the face of telecom space and the way people use the internet in our country. At present, BhartiAirtel is the only company other than RIL with access to 4G services. However, RIL turned the tide in 2010 when it won pan India rights for 4G. Analysts now predict that the behemoth will cut down the prices of these services substantially as a strategy to increase its reach among the masses. The high-speed internet services coupled with an increased speed in data delivery and download may introduce individuals to a never before experienced technology.

While 4G services may seem tempting, not many would have considered the option of buying a new mobile for the same. However, RIL cleared the decks by introducing MiFi that will enable one to connect to its 4 G service through WiFi. Thanks to MiFi, even voice consumers will be able to have access to this service.

RIL’s MiFi launch will also mark the set up of this device globally for offering access to voice and data services, for the first time. In order to give more teeth to its device strategy, the company is known to employ Ericsson to build 30,000 WiFi hotspots in Delhi and Mumbai and has been targeting commercial buildings, offices, and mall.