Finally, you’re determined to take the plunge and put your sublime creative handicrafts up for sale on Etsy. Well, the basic step to selling on Etsy is acknowledging you’d like to do it. Actually selling items can be a whole different story.
While Etsy is a significant platform for many artisans, luring a vast number of customers can, however, be very difficult. It’s easy for beginners to be subdued among the platform’s many voices.
- Are your photos drool-worthy?
Yes, quality of photographs are the key to successful and triggered sales. Photos have to be drool-worthy and must reflect aesthetics of your craft, of you and your shop. Ensure that all your crafting photography is as good as your selling item.
- Build Your Own Brand (BYOB)
Your shop must mirror your distinctive style and shop items.Though it may be tempting to duplicate the success of a brand you adore, it pays to distinguish it yourself. It’s easier to do anything when you have put your soul into it than to play-act to be or to do something you aren’t.
- Good Customer Service Encourages Word-of-Mouth Promotion
Word-of-mouth is one of the most powerful forms of advertising. If people are talking about your firm in a positive way, that’s gold.
But how do you get people to talk about you? In three words, outstanding customer experience. Sending your customers a friendly verification email after they purchased; a transcribed note in packages or a freebie sticker helps establish a healthy customer relationship.
- SEO Experiment
Search Engine Optimization boosts your search rankings, hence, the clarity of your products to the potential customers on Etsy. Ask yourself what could bring you more buyers? Even if a significant keyword makes your items emerge in more searches, it isn’t much help you if it doesn’t go with what the searcher is searching for.
- Get Smart About Social Media
Etsy sellers don’t really need twitter, Facebook, Instagram, or blog all day or every day. But you do need to choose one platform that works for you and use it. If you’re popular on social media it’s an added perk.
While you’re building a fan base, share with them what you’re creating, get to know them. Not only will they take interest in your product but they’ll get attracted to your open personality.
- What Is Your Niche?
What makes you prominent on Etsy? How can you provide for a specialized market ? You need to clearly define your niche to people. People will take interest only if they understand your niche.
- Inspire from Successful Shops
Search and follow the most renowned shops of your category. Don’t fabricate their ideas, but do notice what makes them successful.
- E-Newsletters are Handy
Use E-newsletters to offer promotions like special discounts, free gifts in giveaway challenges to customers who subscribe your newsletters via blog or through a URL from your Etsy About page.
- Guest Posting
With hundreds and thousands of people signing up on Etsy on daily basis it gets harder for newbies or anyone to look prominent. Guest blogging help makes you prominent and unique.
- Have fun!
Don’t do it if it’s a chore. The moment it starts feeling like a chore you lose all your enthusiasm. Which is very unhealthy. Besides, always remember why you started doing it in the first place. Having your own business often can be like being married sometimes you’re not happy with your spouse but at the end of the day, you stick with them thinking why you chose them in the first place.