We all like to visit a website that is well-designed, is easy to navigate and contains up-to-date content. Unfortunately, not all the sites match up such criteria. That’s because, a lot of website owners pay due importance to improving the look and feel of the site, but often overlook keeping their site updated in-tune with the latest web trends.
There’s no denying that design is also one of the crucial factors that helps in drawing more traffic to the site, but its’ also very important for a website to ensure high usability. If online surfers can’t find what they’re looking for in your site, they will most likely abandon your site within a few minutes. Website redesigning is one of the most viable option that enable site owners to furnish the site in a manner that helps to reflect the brand strategy in the manner you deem perfect.
Here are a few tips that needs your consideration when you’re contemplating about redesigning a site.
Identify Your Requirements.
Prior to jumping on the redesigning bandwagon it’s essential to determine your benchmarks and define your goals. Identify the key features and functionalities that are missing from your site and that you would like to add in the site. Also, try to locate the elements that are slowing down your website page load time. This is because according to some studies, the reason behind the increasing abandonment rate of a site is due to the increase in page loading time.
However, by refurbishing your site design you can add the required elements and get rid of the unwanted elements from the site.
Preserve Your Search Engine Ranking and Results.
One of the most common mistake that site owners commit when opting for website redesign is that they neglect to preserve their search engine ranking and organic search traffic. But not taking the necessary precautions in preserving your SEO will probably make you incur huge loss. There are several ways that can help you to avoid SEO disaster at the time of redesigning your site.
First of all, understand all the URL’s of your existing website. It’s certain that your URL’s will change when revamping your site, and hence, it becomes mandatory to inform the search engines wherein your old URL’s have moved to. Secondly, make sure to follow the 301 redirection plan that helps to pass your page rank safely from all your older URL’s to their new counterparts.
Understand the Anatomy of Homepage.
Website design doesn’t necessarily means merely working on the appearance of the site! You’re also required to embed essential homepage elements such as profile page, to breadcrumbs, to 404s and call-to-action buttons to name a few. It’s obvious, your visitors will land up on your site’s homepage in the very beginning, and it is the first encounter that your customers will have with your business. Therefore, it become needful to take great care in defining the right structure of your site during the redesign. This will help in making the visitors understand what exactly your site is delivering to them.
Right from the logo, to adding search functionality, right content and much more are some of the basic homepage elements that effectively help to determine and communicate the purpose of your business.
Add Meaningful and Relevant Content.
Content matters for the success of your site. But most importantly, concoction of enthralling design and great content works well in augmenting brand recognition. I scoured the web to find some practical advice on moving your web copy from good to great. Luckily, today you can find ample number of sources and advice on the web concerning moving the copy of your content and making it appear enticing for the interested readers. For instance, it’s important that you shouldn’t only write about your business, rather write what purpose your business will solve for the customers.
Bear in mind that writing good content isn’t just about unique copywriting, but also demands doing it in the right manner. You need to pay attention to typography – using the right fonts and colors that makes your content easily readable.
Make Your Redesign Mobile Compatible.
It’s no more a hidden fact that mobile usage is observing unprecedented growth over desktops. Therefore, it becomes essential to make your website optimized for the different mobile devices. Put simply, ensure that your redesign help you come up with a site that can be accessed easily via nay mobile device and automatically adjusts to the dissever device screen.
But remember that mobile users demand information instantly and in easily absorbable bites. So, it’s imperative that your site is refurbished to meet such needs.
Let’s Wrap Up!
So, if you’ve thinking about revamping your current website it’s imperative that you should be aware of all the facets that help you come up with an effective and feasible redesign. Reading the aforementioned 5 tips will give you a clear idea of the most essential factors that your should keep in your mind during website redesigning.
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