Formerly SEO and Content Marketing are the two online marketing strategies that are considered unrelated. But SEO and Content Marketing develops very quickly. Google prefers websites with quality content and is able to provide useful information to visitors.
SEO strategy that includes keywords excessively on one page will also begin to be abandoned by the marketers.They now focus on looking for organic visitor through quality content. So no wonder Content Marketing became an online marketing strategy that is most developed at this time.
If you do not follow the trend of online marketing growing then your competitors will be superior. Therefore consider the following 7 trends that will shape the future of online marketing that must be known by the marketers :
- Content Marketing In Different Ways
Many marketers who say that Content Marketing can work effectively if done correctly . However, some brands seem to be stuck with content that is always the same from time to time. Content Marketing will continue to grow and inevitably you have to follow and learn . You have to change the way you work, at least give it different in content to display.
Based on twitter tweets belong to Stephanie Losee, content managers Visa said that if you want to describe a product, then do not write the details but tell your customer testimonials . Based on what S, then you should also change the method of Content Marketing you in a different way.
- Maintain Good Relations With Media Company
There are so many media companies are vying to create content viral that seemed natural for marketing activities . You might think that behind it all is the hard work of content marketing professionals. But the fact is not necessarily like that.
Online marketing strategy created and implimented by you, although as natural as possible, the result will not be the same as that carried out by the media company.Unfortunately there are still a lot of marketers are focused on achieving organic through the pages of the website only. That is why there is no good relationship between marketers and media companies.
- Be Experimental with Emerging Marketing Platform
Does not rule out the possibility, all the things around you can be used as a marketing medium. It was even submitted by Rebecca Lieb, a digital analyst , “Content is going beyond the screen to the air we breathe “. Lieb estimates that by 2020 everything will be using the computer system. Then it could be the possible that smart refrigerators and smart vacuum cleaner became a new marketing platform.
It certainly would be an advantage for the company because the business can add information that is relevant and needed by consumers. But that does not mean you have to force yourself to make relevant content between a business and a smart refrigerator , but how do you unify the customer experience across all platforms of marketing them !!
- Utilize Buzzword For Creating Effect Viral
Buzzword is an issue or hot topic to be discussed by the public. In terms of online marketing strategies, Buzzword can give a positive or negative effect on your business . As an example of out round so popular discussion. This encourages Own Games, a game studio from Bandung to make a game of Android called Know Round. The results turned out to be beyond a doubt, the game managed to beat Know Round Clash of Clans is always in the first position.
- Consumers Turns Prefers Visual Content
Consumers do not have enough time to read a lengthy article. They prefer content with images more. Even facebook design or any of the social media display more images and has been infrequently encountered blog with articles without images. The fact also mentioned that the human brain is 60 thousand times faster in processing visual display.
Therefore you should change the online marketing strategy by presenting visual content . Some people say that every 300 word article must be accompanied by a drawing. But still pay attention to the relevance between image and text.
via TheNextWeb - Creating Continued Content
Concatenated content will lead to curiosity and curiosity more to the readers.When compared with regular content, the content will also be continued long-term effects on consumer memory.
An article written by SEMRush might help you in determining the appropriate timing for each episode content you will make . If done correctly, consumers will be curious about the continuation of that content, or even lead to a search for information about your business.
via Allwomenstalk - Social Media For Media Marketing Distribution Online
Reporting from Designhill, Social Media Marketing become a popular marketing trend in lead generation for small businesses . One way they are doing is to distribute compelling content through social media. You need to know, Facebook has 1.4 billion users and Twitter has 302 million users worldwide. Therefore you need to consider social media as a medium for the distribution of effective online marketing .
Well, that’s 7 trends that will shape the future of online marketing strategy that will probably continue to grow. As a marketer, then you have up to date with online marketing trends. But if you have trouble making an effective online marketing strategy, you can wear online marketing services provided by freelancers.