In the proverbial quest to build a better mousetrap, business tech tools reign supreme. There are always processes your company can tweak with tech to reap higher productivity or reduce costs. From collaboration and team chat to email marketing and security tools, choices abound in every category. Here are some of the most interesting technologies […]
5 Myths About Business Analytics Entrepreneurs Can’t Afford to Believe
These days, one of the biggest buzzwords in business is analytics, and the benefits that analyzing business data from all sources has for running a more efficient, productive and profitable enterprise. Although the concept of looking at business data isn’t necessarily new, the tools and techniques that businesses use today, and the expanded applications of […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
Avoid These 6 Business Writing Errors
Pixabay Business writing used to be rather narrow. It consisted of cover letters and resumes if you were an applicant; it consisted of inter-office memos, reports, letters to clients, and business plans, if a self-employed wanted investment funding. All of this writing was quite formal. Structure and grammar were the critical skills, along with a […]
Price at the Pump Tied to Partisan Political Stripes
Price at the Pump Tied To Partisan Political Stripes Americans head to the polls shortly to elect their President and the issue of pain at the pump is certainly a hot-button to get voters out and make their ballot count. Easy as that may sound – myriad reasons are to blame for the price […]
How Would You Define “Social Media” for Someone from 1900?
In preparation for my Columbia Business School course on Social Media and Entrepreneurship, I asked publicly on Twitter for definition of the term "social media." To avoid definitions full of buzzwords and hackneyed jargon, I specified that the definition should be for a person from 1900. See responses below, using social media tool Storify.