The concept of brand ambassadors isn’t groundbreaking. Most brands have used influencers in one way or another, from celebrity endorsements to testimonials from everyday consumers. What’s new in the realm is the scale those ambassadors now have through the use of social media. Ambassadors or influencers personify the brand identity in appearance, character and values […]
6 Questions to Ask Before Launching a Brand Ambassador Program
The concept of brand ambassadors isn’t groundbreaking. Most brands have used influencers in one way or another, from celebrity endorsements to testimonials from everyday consumers. What’s new in the realm is the scale those ambassadors now have through the use of social media. Ambassadors or influencers personify the brand identity in appearance, character and values […]
Anti-Amanda Knox Blogger Edward McCall Turns Down Offer To Defend His Deceptive Website On Live Radio Program
Injustice Anywhere, an organization I co-founded, recently published an open letter that I wrote to Edward McCall, inviting the blogger to be a guest on a live broadcast of the Injustice Anywhere radio program to discuss the Meredith Kercher case. McCall is the creator of themurderofmeredithkercher.com, a deceptive website that falsely presents itself as a non-biased resource […]
Critical commentary on the ruling of the Supreme Court on the Knox-Sollecito trial.
Note:Excerpts of the SC ruling appearing in the article were translated from Italian to English by the author. This article is intended to provide a critical analysis of the ruling of the Italian Supreme Court 26455/13 dated March 25, 2013 (announced the next day with publication of the motivation report on June 18, 2013 ) […]
CASHING UPON HUMANY TRAGEDY- A SAD COMMENTARY ON KASHMIR POLITY
Shedding Tears! By: Niloofar Qureshi After reading the responses of our leaders on the reported deaths of infants in the government run GB Panth hospital, one just can’t fail to notice their insensitivity towards human suffering. Chief Minister Omar Abdullah feels satisfied that he has fulfilled his responsibilities by ordering an inquiry and giving […]
How Ryan Kavanaugh Got Mike Tyson Back In The Ring
Ryan Kavanaugh, the billionaire film producer, has made a name for himself as a visionary across multiple entertainment industries, including film, television, and sports, and his latest foray into social media is no different. Since his company Proxima Media acquired the AI-powered social media music video platform Triller in 2015, Kavanaugh has been working tirelessly […]
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