Marketing has always been part science and part art, with the vast majority of changes throughout the history of the industry affecting this ratio. Today, due to the spectacular computing powers and cloud computing, the ratio is moving to the science side, as data becomes lauded every so increasingly. There are good reasons for this. […]
Coca-Cola Marketing Chief: It’s Not All About Big Budgets
Coca-Cola says its marketing isn’t only about “big budgets” and that the company still has a lot to learn from new start-ups. Aedamar Howlett, marketing director for the brand’s Ireland and UK arm, spoke at a the Youth Marketing Summit Wednesday where he explained that the business is far “broader than people are aware.” “We […]
Report Shows Uptick in Webinars in Digital Marketing Strategies
A new report from ClickMeeting, a leading webinar platform, shows an uptick in webinars in digital marketing strategies. The company’s research is based on the 554,060 events held on its platform in 2016. Webinars on the platform drew in more than 14.5 million people worldwide. The company’s research showed that 26% of people attended events […]
Here’s a Brilliant Guide On How To Protect Your Company’s Assets
As a business owner you need to take care of everything that belongs to your company’s important data. All the IT components in your company including computer systems and networks must be properly secured to guarantee security of company’s assets. Today, businesses of all sizes typically depend on their IT infrastructure in terms of its reliability […]
6 Inexpensive Ways to Market Your Business Online
We all know how important marketing is to improving our brand recognition and boosting sales, but when you’re on a small-business budget it can be difficult to afford quality marketing strategies. Internet marketing offers some relief, though, with dozens of free or inexpensive options to help promote your business. Here we list the best ways […]
Flexera Software Announces Retirement of President and CEO Mark Bishof; Appoints COO Jim Ryan as Successor
Maidenhead, UK – November 17, 2015 – Flexera Software, the leading provider of next-generation software licensing, compliance, security and installation solutions for application producers and enterprises, announced today the December 31, 2015 retirement of CEO Mark Bishof and named Jim Ryan, currently the company’s COO, to assume the role of CEO on January 1, 2016. […]
- 1
- 2
- 3
- …
- 63
- Next Page »