Inbound marketing is an alternative marketing strategy that works by inspiring potential clients to come to you on their own. Instead of constantly throwing advertising in the face of your prospects, you create and share content with a goal of drawing people and businesses in to your funnel. Although the concept of inbound marketing isn’t […]
11 Reasons Why Everyone Loves Inbound Marketing And You Should Too
In the past few years, inbound marketing has become extremely popular among entrepreneurs from all over the world as this marketing technique showers a number of benefits to businesses. Despite the growing awareness of inbound marketing, many marketers overlook this technique and ignore implementing them in their marketing campaign. Getting acquainted to inbound marketing and […]
Automating Your Social Media Marketing Campaign
Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
The Ins and Outs of Integrating Content Marketing and Link Building
Link building and content marketing are two distinctive marketing activities which could be used in conjugation with each other. The terms link building and content marketing are used for referring to different marketing activities that have distinct strategies, scope, as well as purposes. They may not be the same but you could still employ both […]
Utilizing Big Data for More Targeted Healthcare Marketing
Healthcare marketing is evolving from the days of mass communication toward a mass audience to a much more targeted and contextually specific communication model. Today, you can attract new patients using technology platforms that listen to the conversations happening on social media regarding different medical conditions, procedures, diseases, and other healthcare issues organized by category […]
Effects of Outsourcing IT Positions to Low Cost Countries
BACKGROUND: Off shoring – the transfer of high wage U.S. jobs to lower cost overseas locations especially in Banking Industry is enabled by improved communications technologies and driven by the desire of corporations to establish a business presence in potentially lucrative foreign markets as well as to take advantage of the lower costs of production […]