Marketing has always been part science and part art, with the vast majority of changes throughout the history of the industry affecting this ratio. Today, due to the spectacular computing powers and cloud computing, the ratio is moving to the science side, as data becomes lauded every so increasingly. There are good reasons for this. […]
Why “Cloud First” Really Means “Customer First”
A better customer experience is good for business. This isn’t exactly a controversial statement. It has been accepted wisdom among business leaders for decades and hasn’t changed much during that time. It hasn’t needed to change. The meaning of “better customer experience” certainly has changed, though. The digital transformation, what some call the “fourth industrial […]
3 Ways to Reduce the Complexity of Your Data
As the practice of collecting, processing, and storing data becomes more complex, the value and quality of that information can be at greater risk. Those insights and trends leaders have come to rely on may no longer be accurate. And that can lead to the types of decisions and conclusions big data is supposed to […]
These 6 Midwest Startups Could Do Big Things in 2020
The Midwest is much more than a flat, cold patchwork of farms and factories. From its plentiful college towns to major metro areas like Chicago and Detroit, the Midwest is earning belated (and well-earned) recognition as a vibrant hub for entrepreneurs. For those just tuning in, here’s a brief overview of six growing Midwest-based startups […]
5 Myths About Business Analytics Entrepreneurs Can’t Afford to Believe
These days, one of the biggest buzzwords in business is analytics, and the benefits that analyzing business data from all sources has for running a more efficient, productive and profitable enterprise. Although the concept of looking at business data isn’t necessarily new, the tools and techniques that businesses use today, and the expanded applications of […]
Why Healthcare Organizations Must Become Data Driven?
Healthcare industry is revolutionizing at every step to improve patient care. On one side a constant rise in chronic diseases and on other side high consumer (patient) expectations, both are compelling the healthcare organizations to evolve and turn to data and analytics to improve service and reduce costs. Due to digitalization and increasing access to […]
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