With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
Optical Illusions: How Colour and Shape Can Trick the Eye
Back in 2015, social media erupted over a rather innocuous photograph of a dress. To some, the dress was clearly blue and black, while others looked at the same photo and saw a white and gold outfit – the ensuing argument between the two camps lasted several weeks and gathered the attention of international press […]
Ancient Egypt’s cultural legacy ripped through by current censorship, collusion and violence from an authoritarian regime
For thousand years, one of the greatest civilization in human history blossomed in the valley of the Nile today characterised by an inestimable legacy. The invention of an original form of writing through ideograms and hieroglyphs stepped human species out of Prehistory. This multi-faceted Egypt, successively Antic, Roman, Byzantine, Islamic, Ottoman and then Republican, which […]
Child sex trafficking happens here in the United States
On January 27, 2014 Rep. Ted Poe of Texas asked for and was granted permission to address the United States House of Representatives regarding the issue of child sex trafficking. What he said was absolutely shocking! “Mr. Speaker, the tragedy of human sex trafficking cannot be fully realized until one sees the pain of hopelessness […]
Electromagnetic pulse bombs, lasers and high energy radio frequency weapons redefine the word terror
They are called “High Energy Radio Frequency” (HERF) and “Electromagnetic Pulse” (EMP) weapons – I know very “exotic” sounding names but don’t be fooled – they do pose a very serious threat to the entire world. Especially in terms of sheer lethality and total destructiveness. Electromagnetic pulse bombs are even scarier weapons that can fry computers and sensitive […]
What is the World?, by Phin Upham
How do we organize and understand the world around us? In this review of seminal scholarship on the subject Phin Upham reviews some of the major theories and integrates their conclusions. Construal, the sense in which we organize our world around facts rather than facts organizing the world for us, is a crucial concept in […]