The most innovative and audacious business ideas aren’t worth much if customers don’t see them the way you do. And the significance of innovation largely depends on how a specific brand delivers a concept to its audience. If you think about it, a supercar wouldn’t exactly be the best candidate to market something that’s super-quiet […]
Back to College Products Improving Campus Life
College students notoriously struggle on multiple fronts, most definitely to include their grocery and entertainment options…or even just scoring a quiet, private place to be productive. Often they’re relegated to whatever facilities their school offers. Vending machines, fuzzy TVs with limited channels, and noisy dorm rooms and crowded study halls can leave much to be […]
12 Tips for Clearing Airport Security
If you are a frequent traveller by air, then you would know that the Transportation Security Administration (TSA) is there for your protection. That said, no one likes waiting in line or even missing their flight because of delays or issues with airport security clearance. If you’re hoping to pass through the metal detectors with […]
Fall Fashion Finds
There is just something enchanting about the fall season when the foliage turns gorgeous hues, the air is crisp, seasonal foodstuffs re-appear and football season is in full swing. It also signifies a proverbial changing of the closet guard—the perfect time to spruce up your family’s fashion sense. Amid a bounty of seasonal possibilities, here […]