Marketing has always been part science and part art, with the vast majority of changes throughout the history of the industry affecting this ratio. Today, due to the spectacular computing powers and cloud computing, the ratio is moving to the science side, as data becomes lauded every so increasingly. There are good reasons for this. […]
Coca-Cola Marketing Chief: It’s Not All About Big Budgets
Coca-Cola says its marketing isn’t only about “big budgets” and that the company still has a lot to learn from new start-ups. Aedamar Howlett, marketing director for the brand’s Ireland and UK arm, spoke at a the Youth Marketing Summit Wednesday where he explained that the business is far “broader than people are aware.” “We […]
Report Shows Uptick in Webinars in Digital Marketing Strategies
A new report from ClickMeeting, a leading webinar platform, shows an uptick in webinars in digital marketing strategies. The company’s research is based on the 554,060 events held on its platform in 2016. Webinars on the platform drew in more than 14.5 million people worldwide. The company’s research showed that 26% of people attended events […]
Enterprises That Don’t Evolve Their IT Business Models Could Miss Future Market Opportunities
New research report reveals IT support staff are spending more time on service requests and issue resolution than innovation London, UK – 31 January 2017 – A new *report that looks at how optimisation of IT operations drives digital transformation published today by Dimension Data reveals that IT operations staff are spending over 30% of […]
Is A Masters In Digital Marketing Worth It?
Digital marketing is poised for a nearly double digit growth for the foreseeable future. Quite a few universities have latched on to this growing demand and have started offering MBA degrees that offer specializations in digital marketing. While there is no gainsaying the fact that there are tremendous career prospects for digital marketing, is such […]
The Employee Engagement Awards Announces the #Engagement101
The Top 101 Global Employee Engagement Influencers Chicago – January 19, 2017 – The Employee Engagement Awards today announces its inaugural #Engagement101 list. The top influencers & experts in the world of Employee Engagement. The list recognises people from all walks of business: the boardroom, HR, Internal Communications, Finance, Technology and Entrepreneurs. Each one has […]
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