A product may be a physical "good" or a "service" or a blend of both. You need to understand this view very thoroughly. It’s easy to slip into a limited, physical-product point of view. We want to think of a product in terms of the needs it satisfies. If a firm’s objective is to satisfy […]
Franchising Vs. Independent Business
The desire to open a business is the ultimate aspiration of many. If you’ve built your education and experience to a point where you’d like to strike out on your own, you will first need to consider whether you’ll be starting a business from the ground up or starting a franchise. Of course, some things […]
7 Ways to Improve E-commerce Website Navigation
When websites are designed, various aspects such as user experience patterns, preferences, conventions and branding have to be taken into account. The store’s values and personality must be expressed by the design aspect which should also provide conversion optimized and intuitive navigation that will be helpful for the shoppers. The key to eCommerce business is […]
10 ways to de-clutter when you move house
Congratulations, you’re moving house! Which means it is time to get really good at life and seize an opportunity to sort out your clutter. When faced with the task of dismantling everything and moving it into boxes, it can be pretty daunting. But what if you only had to box-up the things you actually need? Moving […]
Privacy Policy and Terms of Use
Search Ladder, LLC. (“GroundReport”, “we,” or “us”) is committed to ensuring the privacy of our users. This Privacy Policy (“Policy”) describes how personal information is collected from users of the GroundReport’s web site located at www.groundreport.com (“Site”), and how that information is used and disclosed. By using our Site, you consent to the terms of […]
Make Innovation Sourcing a Business Strategy
“Innovation Sourcing: Contributing to Company Competitiveness,” a study published by CAPS Research, the research arm of the Institute of Supply Management, underscores the importance of organizations adopting external innovation versus relying solely on their internal research and development efforts. In some cases, goals are being set to increase revenues by adopting external innovation. Proctor & […]