The concept of brand ambassadors isn’t groundbreaking. Most brands have used influencers in one way or another, from celebrity endorsements to testimonials from everyday consumers. What’s new in the realm is the scale those ambassadors now have through the use of social media. Ambassadors or influencers personify the brand identity in appearance, character and values […]
Seminole Hard Rock Hotel & Casino Amps Up VIP Program
As of May 2014 ten years will have passed since the Seminole Hard Rock Hotel & Casino opened up in Hollywood, Florida. Now with a 96% year-round occupancy rate, an AAA Four-Diamond rating, and an array of accolades, this destination is at the top of its game. Located in the Seminole Tribe territory, the hotel has […]