Advertisments like gifting a woman a washing machine as a wedding gift could soon be a thing of past. Women in stereotypical roles like playing the ideal homemakers or reinforceing ideas of skin fairness to achieve success could be banned according to National Commission for Women.
This will be done through amendments in the Indecent Representation of Women Act.The changes in legislation are largely due to spurt of television channels,their content and technological changes on the web.
The Commission plans to widen the definition of advertisment to include poster and any visible representation made by laser light,fibre optic equipment or other media.