In these days of price rise and inflation, people, especially the so called middle class is struggling in India to have its both ends meet.
However, they are gullible and fall an easy prey to sentiments. Realising their passion for gold jewelry and also their inability to purchase at will, the gold merchants are luring them by tapping and exploiting their sentiments and weaknesses to its fullest extent.
Akshaya Tritiya is one such occasion that falls on 8 th of May and we can rather say a ploy employed by the jewelry mart owners, to sell their jewelry in bulk on a single day.
Akshaya Tritaya is a day considered to bring eternal good fortune. Akshaya meaning imperishable or eternal – that which never diminishes.Valuables bought on this day are considered to bring good fortune.Buying gold is a popular activity on Akshaya Tritiya as it is the ultimate symbol of wealth and prosperity.
No wonder jewelry shops are packed with people on this day like some trade-fair is going on. Gold being considered the symbol of ultimate wealth and prosperity is most sought after on Akshaya Tritiya.
Akshaya Tritiya, the day dedicated for good deeds and the best fortune, is considered to be one of the most auspicious days of the Vedic calendar.On this day, the sun and the moon are simultaneously at their peak of brightness. Each year, this day is anticipated with enthusiasm as the most auspicious day to bring Goddess Lakshmi home.
The word ‘Akshaya’ is a Sanskrit word, literally means one that never diminishes and the day is believed to bring good luck and success. This day is considered auspicious for buying assets like gold and silver, diamond and other precious stones and the real estate.
The legend states that any venture initiated on the auspicious day of Akshaya Tritiya shall continue to grow and bring properity.Hence it is normal to see many of the new ventures, like starting a business, laying basement for a new house etc are done on Akshaya Tritiya.It is an auspicious day for buying as well as giving too.This day is also considered auspicious for weddings.
Stories on Akshaya Tritiya are also very interesting. According to Mahabharata, when the Pandavas were in exile, Lord Krishna gave Draupati a bowl called the Akshayapatram., which on turning it upwards a day, the pot will provide unlimited amounts of food for the satisfaction of the Lords. Hence,valuables acquired on this day are said to be replenished endlessly.
This day is also considered as the birthday of Parasuram considered to be a personification of valour and of devotion and so an auspicious day.
It was on this day, Veda Vyas along with Lord Ganesa, started writing Mahabaratha.
Mother Ganges also descended to earth on this day.
According to the Puranas, this day marks the beginning of Satya Yuga and Treta Yuga.
No doubt the Akshaya Tritiya is an auspicious day for the people of ‘haves’ but not to the ‘have-nots’