Jammu, November 29 (Scoop News) – Arise India Limited, a leader in electrical and consumer electronics for over 25 years in India, today in Jammu,the winter capital state of Jammu and Kashmir announced its foray into the mobile phones domain. The Company today launched 15 new handsets ranging between Rs. 990/- and Rs. 4000/-, for the Indian customers. The handsets will be marketed under the brand – ‘Arise Mobiles’.
On this occasion, Avinash Jain, MD, Arise India Limited said, “Arise has a legacy to introduce technologically advanced innovative products at competitive price points. With our foray in the mobile handset domain, we further our commitment to the Indian consumers by offering global technology at competitive prices.”
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Arise Mobiles has introduced 15 new handsets under 4 different categories – Business handsets, Multimedia handsets, Full Touch-Screen handsets and the Everyday Functionality Handsets.
The business handsets series comprise of two QWERTY keypad models – the A5,
Multimedia handsets include the Super Slim T222 a touch & type music handset that has a dedicated music key on the panel and two in-built high powered super speakers to blow your mind away. We are also introducing XXXXX (name) a fully loaded multimedia phone priced at Rs.990, which will redefine the standards in the multimedia handset domain with full multimedia experience offered in the sub-1000 rupees category.
The Everyday Functionality series comprises of 10 alphanumeric handsets with individual aesthetics and design to choose from. These handsets offer numerous features needed in everyday life like torch, a recorder, in-built loudspeaker, calendar and more. Theseriesalso includes four models with bigger battery capacity for longer talk time and standby time.
Apart from the distinctive features individual to the series, features like call recording, Bluetooth 2.0, a high quality camera, audio & video player, expandable memory and a 3.5mm audio jack are a standard in the Arise Mobiles fleet. In addition, innovative features like Blacklist Call to block unwanted calls and mobile tracker, to track the handset in case it is lost, too have been included.
The company has also made a major thrust in service and the quality of service will be the best offered in this segment in
Arise Mobiles has its presence all over India, with operations launched in 32 states through company’s branches and more than 140 key distributors and 3500 retail partners and dealers. The company willalso introduce high range phones including smartphones & android phones and communication tablets in 2012.
It may be mentioned that About Arise India Ltd established in 1984, is one of India’s largest integrated manufacturers of electrical & products including consumer durables and components Inverters, batteries, gas &electric geysers. The Company is awarded an ISO 9001- 2000 certification by BSI London (
The state-of-the-art manufacturing facilities located at Sonepat in Haryana, Baddi& Kala Amb in Himachal Pradesh are a testimonyto the commitment that ‘ARISE’ has shown towards delivering the best products with latest technologies. Constant R & D with strict Quality Control & Management processes are employed to ensure that the product which rolls off the assembly line is consistent, reliable and designed to give consumer years of trouble-free performance
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