A Strategic Hire Aimed at Delivering a Fresh Approach to New User Engagement
London 26th July 2016: Artesian Solutions, the innovative developer of customer engagement software, announced today that Nick Boardman has been appointed to the new role of Onboarding Consultant.
Cherry-picked for the role, Nick brings vast commercial expertise gained over 30 years in the banking sector. He held senior positions at Barclays and Bank of Scotland and was most recently Senior Manager, National Business Development at Lloyds Banking Group. Nick delivers a unique front-line perspective, and having been a former sponsor and user of Artesian he understands how the solution can be tailored to meet business objectives, and drive usage and user success.
“Successful customer onboarding is of vital importance to our business. It requires a deep understanding of the unique needs of each customer, the challenges they face, and critical success measures, as well as delivering above expectations. As a former customer Nick brings valuable expertise and insight to Artesian”, said Andrew Yates, Founder and CEO of Artesian Solutions. “Nick’s hands-on experience and commercial savvy, inside view on launching and growing strong usage of Artesian will ensure that every customer gets the best possible experience.”
“I am very excited to join Artesian” said Nick. “Leaving banking was a massive step, but I knew that wherever I went next I had to believe 100% in the product and the company. Artesian is a truly disruptive force in the market, and I can personally vouch for the edge it delivers in today’s highly competitive market.”
He continues: “The need to grow presence, chase better quality assets and clients, and stay close to customers is a reality for every business. At the same time, it’s vital to keep shareholders and analysts happy via increasing profitability, good capital ratios and strong balance sheets. In the banking sector this is compounded further by the looming presence of the challenger banks, the burden of regulatory compliance, political pressure to increase leading, and the need to bring back the feel-good factor by understanding and engaging customers, and finding solutions that target their pain. Artesian helps ease the strain, making it easy to gather up-to-the-minute insight and intelligence on clients, prospects and competitors. It is keeping businesses one step ahead of the competition, closer to clients, and helping win new business and increase net promoter scores. I am passionate about Artesian and hope to nurture that same passion in our users.”