India is seeing a larger attention in digital marketing space as more younger and older population are getting online and their spending habits online fuelled by already established online travel companies which made their life much easier. Indian online population is enjoying now the ease with which they can book their tickets, or buying things […]

Here are some great ideas to improve your email newsletters for better performance.   Subject line: Use concise subject lines, emphasizing the recipient’s benefit and prompt him/her to take action. Personalization and Individualization with Title, First Name (or Last Name), City, Login Id or Email Id will also greatly benefit. Editorial for your readers: According […]