According to the American Marketing Association, Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Its concept has evolved from the earlier orientations, which focused strictly on the product, the production, the sales, or the customers, into […]
7 Tips How to Use Technology for Self-Improvement
There are a lot of apps out there aimed at self-improvement, which is probably a good thing because there are quite a few people who could work harder to improving themselves. The thing is, with everybody and my mom now designing apps (she’s making a social network for kittens) how do you work out which […]
How to Maximize Learning and Connections from Business Conferences
A conference can be intense. There are a lot of activities, a lot of schmoozing and if you’re not careful it can all be over before you’ve even really begun to get your bearings. For that reason, it’s important to have your ground game worked out. So that you know what you’re doing and when […]