Malaysia, known globally known for many things – a vast variety of food, a diverse multicultural demographic, and popular tourist’s destinations are among some of them. To add on to the list, Malaysia has seen a drastic increase in the rise of startups and startup culture in the recent years. The crescendo of startups in […]

With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]