recent study by a team of computer scientists at the University of California looked at the response rates and profitability of professional spammers. By hacking into the Storm network, which has control of over one million home PCs, to send out junk e-mail, the researchers took control of 75,869 hijacked machines to conduct their own […]
Are Indian Marketers adopting the best practices in email marketing?
As a professional worked for large global online marketing companies and their clients who manage global brands, I see Indian online marketers are still at a nascent stage in using the media, on looking at their email newsletters and marketing campaigns. Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the […]
Email Marketing Trends
Every business using email marketing is trying to improve the relevance of using the media for managing the returns on the investment made towards email campaigns. Email marketing itself is finding its relevance by more targeted communications, moving away from email blasts. The key trends are: 1. Targeting: Email list segmentation is increasingly being used […]
Can Direct Marketing help Marketers in generating additional leads?
Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony). For buyers, Direct Marketing provides convenience, easy to use, and […]
Aghreni Technologies will offer Best of Email and Mobile Marketing Automation solutions and Services
Aghreni Technologies, that is part of a global email marketing giant whose competitors include the best names in the business is offering e-messenger, email and mobile marketing automation platform that can send high volume emails and mobile messages with high deliverability to Indian Marketers. Team Aghreni has over 4 years of experience in email marketing […]
Email Delivery Optimization Techniques from Email Marketing Solutions Provider – Aghreni Technologie
Does your email marketing software or service provider guarantee email delivery optimization? Certainly most do not! There is a misconception with marketers and providers that email marketing software is a bulk mailing solution. When the emails are blasted out of a bulk mailer, they are assured that it will reach the recipient’s inboxes. Is that […]