When you are running a marketing campaign, a guaranteed win can never be assured even if you are using the most tried and tested digital marketing channel like email. Additionally, marketers are no longer being evaluated on parameters such as brand awareness and customer acquisition but rather on issues like customer engagement and impact on […]
A Guide for remote DBA experts on How to Secure the Oracle Database
One of the responsibilities of a database administrator is to ensure that the database is safe and secure. Today, databases can face threats, such as getting hacked, employee malpractice and even system failure. These threats pose a variety of risks to the data contained in them. It can lose its integrity or even confidentiality. Hackers […]
Google Makes a Move That Will Change Online Lending Forever
Google has banned PPC advertisements that contain information about payday loans. In an official statement, the search engine giant indicated that from July 13th, 2016, they will not accept PPC advertisements that feature payday loans. The company further explained that they will not allow people to post advertisements of loans that have a repayment period […]
How to do PPC Correctly- Teachings from HFO’s Campaign
The stories that have been told about PPC and Google Adwords strategies can be quite confusing. These are two strategies that have been used and abused when it comes to online marketing. However, they have great results when they are done properly. In a world where PPC has been thought to be dead, you only […]
Microsoft’s Newest Offerings Set to Pull Oracle Users to their Camp
Microsoft is a huge company with international presence and all. However, there are some areas where the company has been struggling to get to the top such as in database service provision. It is not that their database management products are bad. Quite on the contrary, they are among the best that have ever been […]