Advertising has always been the most evolving industry. The latest trends have a shorter life since the industry is characterized to evolve campaign after campaign to retain the uniqueness of a brand. One of the attempts towards optimizing the brand’s recognition value is celebrity endorsing the brands. In the beginning of the 21st […]
Thesaurus is not the Copy Guru
Coming back to what we call as a ‘me too’ copy with a different approach is just like replacing the original copy with its synonyms. It’s observed that many professionals in an advertising agency quite often use thesaurus while writing a copy. The article here is not anti-thesaurus, but the relentless use of […]
Brand Wars
Gone are the days of following the theoretical advertising rules. A recent flurry of full-page ads with competitive claims, and TVCs in which brands take clever potshots at each other are keeping the spirit of marketing warfare alive. Here are a few big budget ad wars or rather the brand wars which breaks […]
Many More Services from Digital Marketing Agencies
As of now where the world is ruled by Social Media and Gadgets, almost every tom, dick and harry is aware of the nuisance and benefits of internet marketing. One cannot really expect to progress as a service or company if you are not into Online Marketing. Everyone is aware of the common features that […]
Hennessy Artistry is the Perfect Party Destination
Are you young and energetic? Do you feel that all your potential energy is going wasted or going unused? Do you want to use up all your energy and still feel awesome and fresh? Then you know what you should do? You should do one important thing Partying! Now it is not good […]
Viral v/s TVC
In recent times it is observed that most of the clients who had been spending huge amounts on tvcs have shifted their ad spends towards virals, avs, and digital etc. why this changing trend? An alternative is only opted when the original is missing or losing its feasibility, so has happened to the […]