I don’t know about you but I get a lot of emails each day. In the old days, I used to file my emails into folders in Outlook. I spent a lot of time dragging and dropping emails from my INBOX to customer folders. Actually, I wasted a lot of time moving emails. Now I […]

Marc Benioff has always had something against email. For years, he has disparaged email as a business communications tool. The net effect of his hatred of email is that Salesforce has never made the investments necessary to offer leading edge email integration. Luckily, Marc also had the foresight to launch the AppExchange; a place where […]

Salesforce.com acquired Implisit this month for “tens of millions of dollars” and then shut down Implisit. Implisit’s customers were told from one day to the next that the Implisit email rating solution was being discontinued as a stand-alone app and being folded into Salesforce’s mainstream platform as a new module. An availability date for the […]

Salesforce.com’s Lightning Experience (“LE”) represents a technological revolution in CRM technology. LE moves Salesforce.com into the mobile cloud with a bold, new user interface and more intuitive workflows. Since ‘revolution’ means a break with the past, i.e. a break with Salesforce Classic, Match My Email has invested the past 10 months, since Lightning’s announcement at […]

Managing inbound and outbound email could be the most time consuming part of a sales professional’s day. The average sales person gets 120 emails per day, of which about 40 are externally facing and deal with direct customer interactions. Managing this volume of correspondence is really hard to handle in a short 8-hour shift. There […]