Beauty is in the mind of the beholder. Studies show that attractive people benefit from more advantages than unattractive people. For instance, we know newborn born babies respond better to attractive faces, or at least faces that are pleasant looking. For example, people use the common expressions, “pleasant to the eye” or “easy on the eyes”, when describing someone with good looks.
Studies from the journal "Emotion" a publication of the American Psychological Association have found that underlying processes "prime" our brains to respond differently to good looks. For instance, after viewing an attractive face our brains produce more positive thought, than viewing an unattractive face. It seems that faces have the particular power; objects do not produce the same effect.
Obviously, we would not buy an unattractive house, or ugly clothes, but objects do not "prime" our brains the way faces do. Studies show that after viewing an attractive face our brains react to stimuli with happy or positive thoughts. We associate an attractive face with a positive emotion. It seems people trust or are apt to trust a nice looking person, as opposed to an unsightly individual. People trust serial killers who are nice looking, because their brains are “primed” to believe they are also kind. For example, the murderer looked “nice, or was “attractive,” as if this is some kind of testament to the killers character and disposition. People get into murderers cars, open their doors for them, and speak to these people in the first place, because of how they “look” or appear. The biological priming is part of a natural selection going back to our very beginnings. We naturally seek out people who share our common characteristics.
It seems that background and cultural diversity can influence how we judge beauty or what is pretty, but the biological responses are the same. For instance, it does not matter what background or culture we belong too, we are still "primed" by a pretty face. In other words, we are ready to trust, listen, and respond better to a person we find appealing, as opposed to someone we do not find pleasant looking.
Therefore, it appears that beauty is in the eye of the beholder, we might think of different things as beautiful, but what we think is pretty makes us feel good.-