Phoenix is a bird, which is considered to have the capability of resurrection. “Sometimes you just have to die a little inside in order to be reborn and rise again as a stronger and wiser version of you” just as the Phoenix bird. This was the theme of the event which reached its climax on 12 Dec, 2015.The judges for Phoenix Finals were Mr. Biswajoy Kumar Das, Head Marketing Traction, Exide and Mr. Somdutta Basu, Branch Head SOTC. The finalist teams were asked to be a consultant for an organization and present a revival plan for the brand. The teams were judged on their presentation skills, content, team coordination & individual confidence level and time management skill. The presentation got started with the HMT Company followed by Ambassador, Binaca, Dalda, Campa Kola and ended with The Statesman
BIBS, a renowned B school of the eastern India recently conducted Phoenix –a unique initiative to sharpen the communication skills of the students . The Event Synopsis
The event was conducted in three consecutive levels .The first level of it was held on 26th November, 2015. This event was just a glimpse of the tip of iceberg for the students as in the second level, the competition got even tougher. Presentation on given companies, considering them as possible recruiter were the challenge given to the students. Company names were given to the students, who qualified for second level after the end of 1stlevel and the toiling begun.
The second level of “Phoenix” was held on 2nd December, 2015 at the campus of Bengal Institute of Business Studies. Eminent corporate person Mr T Gopalaswamy was the guest judge of the event. All the students put up their best efforts. Some individual performances impressed the judge. Six teams qualified for the grand finale, held on 12th December 2015.
The participants were highly appreciated for their efforts. The room rang with cheers and applauds after every presentation. After the entire series of presentations, individual scores of the six teams were announced. The winning team was finally announced along with the first and second runner ups. Indeed it was a moment of joy for them. The team “The Statesman” won the finale, with runner ups the brand “Binaca” and “Hindustan Ambassador”.
The main motto of the event was to buoy up the confidence of the students who were lacking the skill of communication, giving presentation onstage and grooming. Phoenix has been a step ahead to enrich the students in the long run.