American actress Kate Hudson is the new face of Lindex for Spring and Summer 2014. Aside from being the face of the clothing brand’s ad campaigns, Hudson is also the muse and collaborator of the newest collection. Shot in Spring Studios, London, Hudson, with all smiles, was photographed by world-renowned photographer Giampaolo Sgura.
The 34-year old beauty looked stunning in Lindex’s latest collection of bohemian-inspired pieces that illuminated Hudson’s ethereal and nonchalant beauty. In one photo, Hudson is wearing a loose white top with a multi-colored scarf around her neck and lots and lots of accessories – a true reflection of her easy-going and free spirit. Hudson raves about the collection as is it fresh, unique, and something that a lot of women can relate to. Lindex’s spring/summer collection is very fashionable yet accessible, as well.
Kate Hudson was the perfect choice for the brand’s easy breezy line of clothes for Spring. According to Lindex’s Concept and Marketing Director Johan Hallin, Hudson expresses the brand’s fashion perfectly – as her warm and sparkling personality and great sense of style expresses the sentiment of the brand. Hudson currently splits her time between London and LA – which has defined her overall style aesthetic. She effortlessly combines the Californian cool vibe with European chic, while also injecting some red carpet glamour to her distinct style of dressing.
Hudson will not only collaborate on this collection but on 2 other collections, as well. The first collection, which recently came out is bohemian chic with rich and warm colors. Prints such as paisley and embroidery details add the folksy feel to the collection, along with the knitwear and breezy tops that spell out 1960’s hippie fashion but in subdued styles that a lot of women can definitely wear.
The second collection will have a more urban feel – with a relaxed aesthetic and pieces in jersey and a tinge of sportswear.
The third collection will have a lot of Japanese influences such as loose kimono jackets and fluid tops.
The first collection came out on March 19, with the pieces available online and at Lindex stores worldwide. Lindex, one of the leading fashion retail stores in Europe, has over 400 stores in the Nordic countries, the Middle East, Russia, the Baltic States, and Central Europe. You can easily find Lindex stores in major shopping centers but they’re also available online.
The ad campaigns with Kate Hudson not only depict the trendy yet accessible fashions of Lindex, but also radiates with the blond beauty’s effervescent take on daily dressing.