Bhuramal Rajmal Surana Johuree, one of the leading jewellery brands in India proudly presented this season’s bridal jewellery line at an exhibition held at Vaibhav plaza, from 27th to 39th November 2014. The exhibition displayed a marvelous range in wedding jewellery for both traditional and modern bride-grooms who wish to indulge into luxurious line of timeless creations in Diamond, Kundan, Jadau and Meenakari.
Bhuramal Rajmal Surana Johuree is one of the oldest pioneers to preserve the dying art of jewelry making, a form that was rampant once-upon-a-time in ancient royal Rajasthan. The designers at BRS Johuree work in unison creating an excellent balance between the retro and the modern, between the old and the new, the traditional and the jazzy. Chandra Surana the seventh generation of Surana lineage, spearheads the creative approach of the company and according to this ace business player BRS Johuree is not very affected by fashion trends and changeovers. “Jewellery is everlasting and should not be based on fads and trends. I dislike using the word ‘Trends’ which implies following a collective and fleeting obsession. A jeweller should constantly strive to create pieces that are distinctive and timeless at their core, keeping their originality intact.” explains the 50 year old.
The Vaibhav plaza exhibition reflected the exact words of Chandra Surana. the range of exquisite jewellery collection including elaborate necklaces, crafted bangles, traditional head ornaments like matha pati, mang tikka, jhela, borla and other jewellery pieces each and every design strikingly different from one another and beautiful to the core. The splendour of every single piece of jewellery has been infused with precious emeralds, rubies, pearls, polki and diamonds making it an ornate master-piece, which speaks of grandeur.
Bhuramal Rajmal Surana Johuree has for long catered the elitist club, India and abroad – the list of clientele includes prominent names as Princess Lady Diana, Maharani Gayatri Devi, Highness Bhawani Singh, and a fleeting number of famous socialities, Bollywood personalities, Music experts, sportsperson and many more. So it becomes evident that BRS Johuree is the choice of the best and being so it is their responsibility that they make nothing but the very best of fine, precious jewelry.
About Bhuramal Rajmal Surana (Johuree)
Maharaja Jai Singh II invited the Suranas to Jaipur; as the experts in the art of creating designs for gems & jewellery and crafting it into timeless work-of-adornment. Today, the House of Surana has maintained its tradition of royal past, by living up to their promise in upholding the artistic and aesthetic values that their ancestors had laid out for them. The tradition of the Rajasthan Royalty still reflects the corridors of past; where Rajmal Surana has created timeless masterpieces, which are still adored.
A Pioneer in Jadau Jewellery
Today, the brand’s immaculate reputation in Jadau and Diamond Jewellery; shares its onus with Prakash Chand Surana. He has been one of the most active preserver and conservator of tradition of the House of Surana. On receiving the responsibility of the business, over from his father Rajmal Surana; Prakash Chand Surana with all his enthusiasm and zeal, took the same to a level, where he served personalities from various genres that did wonders in enriching the business.