In order to make sure you stay ahead of the competition, you need to have a unique advertising strategy that speaks directly to your target audience. By showcasing your business in an original way, you engage your audience and make them want to do business with you. A good advertising strategy can show people what your business is all about and it is an excellent way to express your views. You can share those views around the globe with a proper online advertising strategy, to ensure you expand your brand and boost your reputation immensely.
This takes time and proper planning. You cannot achieve success overnight. Consequently, you must plan every little detail carefully, always with your end goals in mind. Have a clear vision of what you want to accomplish and concentrate on all the ways that will help you on that path. There are quite a lot of strategies that you can focus on, but the following ones are by far the most important in 2016.
Content Is Still the King
Content marketing still remains the most crucial aspect of a successful advertising strategy. By creating quality content that showcases your business in the best way possible, you will be able to pull in the right audience. Concentrate on your core brand values and write about it on your website’s blog, on your landing page and, frankly speaking, everywhere on your website where applicable. Attracting your target audience is not as easy as it may seem.
Good research is the key when writing high-quality content. You must know your audience and their desires, so that you can provide them with the exact thing that they are looking for. This is definitely not a new trend in the business world, but it is still one of the most successful advertising tools, so be sure to make it your priority.
Mobile Advertising
Mobile advertising is a trend that has gained immense popularity over the past several years and is now reaching its peak. Many business owners have realized the great opportunities this trend leads to and are becoming more and more focused on implementing it into their business strategies. In 2015, Google announced that mobile traffic overtook desktop traffic.
This means that you can receive a lot more traffic if you dedicate part of your budget to mobile advertising. You will need to research the specific target market and start using mobile software applications for the effective realization of orders and sales. You also need to optimize your website for mobile devices. Remember that you will greatly improve your online visibility with mobile advertising.
Video Advertising
Video advertising is nothing new, but it is taking on a whole new shape this year. Google is including in-SERP video advertising and video ads will pop up not only on websites and social media, but also in search engines. As Google is the owner of YouTube, which dominates advertising platforms with billions of videos, video ads will be everywhere this year. When developing your advertising strategy, consider making video ads for promoting your business instead of focusing only on text ads. This will guarantee you more customers, since videos are unquestionably more appealing and engaging than plain text.
App Indexing
Having a mobile-optimized website is certainly great for advertising a business. Imagine how many possibilities there are with dedicated apps that are becoming more and more popular. This year is definitely the peak for app indexing and businesses across the globe are coming to realize the success this growing trend can offer them. They can do pretty much everything a website can do, and it’s all more accessible and easier with apps. The adoption rate of apps is greater than ever and they may completely replace websites as mediums in the future.
Virtual Reality
Virtual reality is finally here and, while VR devices dedicated for video games are emerging more and more, the advent of VR devices that will introduce a whole new level of online advertising is set for 2016. One of such devices is Oculus Rift, which is going to make its grand entrance into the world on March 28 this year, and it is said to completely change the way we perceive online advertising.
It may become a dominant medium for online advertising, but that still remains to be seen. Nevertheless, it is a trend to look forward to and integrate into your business strategy, as it should really increase your chances of success.
Social Media Marketing
This is a trend that is not new at all, but it continues to be one of the top advertising strategies. It can be used to pull a lot of traffic towards websites, so make sure you establish your social media presence and promote your business on various social media networks.
Facebook is still the dominant one, but don’t forget about Twitter, Pinterest, LinkedIn and other networks where you can share your blog posts and advertise your brand. Being active on social media and staying in touch with your current and potential customers is very important for establishing an emotional connection with your target audience and providing an exceptional customer experience. Be sure to have that in mind when developing your advertising strategy. Furthermore, you need to setup social sharing plugins so as to ensure people who want to share your content can do so without going through too much hustle.
As 2016 has only just begun, we will certainly witness new business trends in the days to come, but the ones mentioned here are the most important by far. You should definitely focus your effort on most, if not all of them. Having a smart advertising strategy is the key for effectively promoting your business and ensuring you achieve your ultimate goals.