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CD Review – Adema

CD Review – Adema
Kill the Headlights
Immortal/RED

Sounding like a holier than thou version of Korn or Linkin Park, one could see the appeal of Adema to a younger crowd, not old school twits like myself. I say Korn for the simple fact that founding member, (not in the group as of present), Mark Chavez is Jonathan Davis’ (of Korn) half brother. This explains the intrepid journey into the nebbish world of radio-friendly rock.

Not until track three “Waiting for Daylight” do we stumble on a shred of anger. Not for long mind you, as the 3-part harmonies kick in and the Nu Metal revival commences. Shame, since the boys could single-handily throw a deer into the album titles’ headlights, leave it for a week to rot and call it “Art” If you need Korn-related thumping bite into the debut Droid album

Then tracks like “Days Go By” pull a tear from the eye of a 12 tear old girl, wanting to do a emo-shred on her forearms . Sensitive stuff. The “Super Management” conglomerate of Union, have put their weight behind a door I would rather slam shut. Not that Adema does not put out well crafted tracks, this is solid song-writing, but ends up a re-hashed Nu Metal outing for the “My” Generation.

Not ours.

ademaonline.com

By E.S. Day

E.S. Day: E.S. Day - 39, born in St.John’s Nfld., grew up on the west coast in North Vancouver, relocated to Ottawa then Toronto, Halifax and spent the remainder of his years in Toronto. Afterwards, he spent 11 years in music retail with the largest flagship stores in Toronto, his diligent stance on promoting good music garnered him a commendation from the president of Warner Music Canada…and a free lunch. It didn’t stop there, Scott also toured the country for 2 years as the drummer for Hypnotic/A&M recording artists “Blackglama” A stint as Marketing Director for Parkland Records led him to a management contract with three of their artists. His skills also found him booking/promoting shows with/for notable urban artists such as Mos Def and Jill Scott.

As a writer, he has been featured in Vice Magazine, The Nerve, Absolute Underground, Metal Forces(UK) & Washingtonpost.com and more. He is currently the editor for Abort Magazine and producer for ABORT TV. He has recently teamed up with some local notables and they are working on….well, we would have to kill you. Add to this, voiceovers, jingles, publicity campaigns for local talent and a successful career, as a disc jockey. Radio, mobile and club.

“I’ve worn a lot of hats in the music business, but I ‘d have to say music journalism is my niche and my calling”. Comfortable being a Jack-Of-All- Music-Trades, Scott plans on having his “Tell all” memoirs of 20 years in the business, published by 2008.

Copyright © 2007 E.S. Day. All Rights Reserved.
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