Ground Report

Packaging is an art and is considered to be a vital part in shipping and fulfillment process. The idea of packaging is to protect the products from bumps and bruises. If the products are not well packed, it also creates a negative impression on the customer. The branded product needs to be packed well as it is very important for the image of the brand.  You need a plethora of resources to begin the packaging and there are different ways to do the same. The concept of custom shipping boxes is not new but the ways have completely changed over a period. The packaging options are many but it depends upon the cost and affects the strategy that is used to charge the customers.

Know the packaging options

• There is one type of packaging that is called as utility- focused packing. This type of packaging is not fancy but just a plain envelope or you can say a brown cardboard box or necessary filler that will protect the product.
• The custom shipping boxes can be fancy and attractive as per the imagination of a customer. You can use this skill to create a unique experience which will help to market your product well.
• It is important to package the products before sending it for shipping. The products that are very small or ultra-durable need some type of specific box so that the product is safe for transport. Such products will also need some type of stuffing or product cushioning called the bubble wrap.
• The size and weight of packaging matters a lot as the charge is based on packaging. You can keep your packing as small as possible so that it will save not only your shipping costs but also the packaging costs.
• The business usually depends upon the products and strategically selected packaging materials. They may be small, medium or large boxes.
• It is common in ecommerce that the shipped package has a direct connection with the customer. It is a packaging experience with branded product that makes the entire difference. It has to be a thoughtful selection of materials and a deliberate presentation of the products. This is done to create an additional value to both the business and the customer.

Types of custom boxes

The use of boxes especially the custom shipping boxes are to transport the products of the company. The stationery cardboard box is one such item that is designed to hold the stationery products like pens, paper and all the other objects that are used on a desk. You can find such boxes in super markets in different sizes as per the needs of brand owners.

Why are custom boxes essential?

The shipping of many products requires a good packaging system as it is good for the business. A good packaging is done by using a lot of internal fillers. There is a lot of time and effort spent on delivering good packing. The boxes must be customized because:

• The custom shipping boxes of some companies have a distinct style. It has a color theme and has the company’s logo on it.These custom designed boxes catch the attention of the customers. The custom printed boxes doesn’t need to be extravagant and can be cost effective.This is an important part of customer service as well as for the growth of the business.
• The customized boxes create a connection with the customers by creating an impression that stays for long. This is known as positive packaging that connects you to a different level especially when it is ecommerce.

The impression of the company increases with the use of customized boxes thereby gaining popularity amongst the people of the locality, city or state.