The Digital world has created a new underclass, the elderly and the less affluent people who are lagging behind due to the technological advances in the society.
Researchers at the National Consumer Council in Britain have carried out a study and found that a growing divide has emerged between the well-educated customers familiar with net banking as well as online shopping and those who do not understand the web.These people became less attractive and less potential customers and they are left behind and in the result they often pay more for goods and services and receive less.They are simply hit harder by everyday problems.
According to the consumer watchdog figures, among the people above the age group of 65, only 29 % percent of Britons have internet access compared with the nationwide average of 57 %.
Two million people, many of them elderly, have no bank account.Moreover 13 million people are living in the low income group.i.e 60 % of the median income.Hence many elderly people were frustrated by not being able to speak to anyone face to face about bills, shopping or financial problems.In the result these people are almost get forgotten.
It is often assumed that people are often are cash rich, but time poor, but there are many cash poor, time poor people, particularly woman juggling several jobs and men trying to make ends meet.