When you want to take your social media marketing process to the next level, you must try using various tools. If you can make use of the right Instagram tools, you can surely gain the professional as well as analytical insights easily. Some of the essential tools are explained here.
Embed Instagram Feed: If you want your Instagram feeds to be displayed properly to your target audience, you must embed the feeds within your own blog or website. This process can be done with a tool named SnapWidget. When you embed the feeds in your site, you are actually advertising without any cost. You can also ask the website visitors for following the Instagram account with the help of the feed. With the same tool SnapWidget , you can go for photo map , grid layout or slideshow options. As soon as you have entered the code in your blog or site, the tool will post the latest photos from your Instagram account by default.
Schedule Your Posts: For scheduling your Instagram posts properly, you can use the tool named ScheduGram. As you cannot be glued to your Instagram account all the time and have another world beyond this social media, you can easily schedule your posts according to your convenience. This is basically a web based tool where you can depend on scheduling your posts at a later time. If you are working in a team, then all the members can possess easy access with posting schedule of the Instagram account.
Filter Images: If you want to be successful in social media marketing through Instagram, you must share pictures of your company. As images are the clear reflection of the stories of your company, you can easily obtain the appeal from your target audience. A Color Story tool can help you in this process where you can provide a professional look to your images before sharing them in Instagram. To know more, you can visit instamacro.com. The filter options of the app helps in improving your images so that they gets highlighted properly. The basic version of the app always remains free but the filter options are generally paid features. You can select an appealing filter options that unifies all your images and posts. You must not post irrelevant images which do not match with your business requirement.
Share Pictures From Other Accounts: When you are a part of the community, the best method of connecting is by sharing. For improving your business, you can interact with other Instagram users and can become active followers and participants. When you are sharing other users’ photos, you are actually building relationships with the users who will possibly reciprocate your actions. You can also use the option ‘Repost’ in Instagram which is available both in Android and iOS. While reposting posts of other users, you must provide credit to them within your feed. The relevant images will be shared with your followers and the relationship building process will easily carry on.
Track Performance: Only posting will not suffice, you will have to regularly track your performance. There are analytical tools like Iconosquare which helps in monitoring your Instagram performance. The metrics are engaged followers, comments and likes. The tool can also identify the posts which are receiving most likes and follows. You can also use another web based tool called Collecto for obtaining an overview of filters, locations, tags and statistics of your post.
Though Instagram is a very crowded platform, you can really stand out of others if you apply the right technique of social media marketing. The Instagram tools will help you in maintaining fresh and consistent content which can be essential in your marketing process.