Essilor gives new direction to innovation

Essilor gives new direction to innovation

Launches ‘Optifog’ coating – The new technology against fog

7^th November 2011, Chennai: Optifog, an innovative anti-fogging coating has been launched in the Indian market by Essilor, the leading spectacle lens manufacturer. Market leader Essilor known for having revolutionized the Indian ophthalmic industry with its products announced ‘Optifog’ coating as its latest offering with a unique feature that prevents eyeglasses from fogging up.

Optifog coated lenses are a breakthrough product with a special hydrophilic lens coating which gets activated with a special Essilor Anti fog solution that keeps the lens from fogging up and provides clear vision. This Optifog coated lens is meant for people living in places with humidity, fog prone professions and sports and other such indoor & outdoor activities.

According to research 75% of spectacle wearers would welcome an anti fog solution for improved comfort and vision for their daily life. The number of spectacle wearers afflicted with a fogging problem is estimated at 1,5 billion worldwide – so this is truly a much awaited innovation.

The launch of Optifog continues Essilor’s long tradition of innovation which lies at the heart of it’s strategy.

These lenses are available across the country with all leading opticians.

About Essilor

Essilor India is a 100% subsidiary of Essilor International. The Company through its excellent services, quality products and a wide network of distributors and franchise labs has been able to revolutionize the Indian ophthalmic lens market and cause a shift from the predominant glass lenses to the safer and more superior plastic lenses. Essilor Lenses- Varilux® range of Progressive Lenses, Crizal® Hard Multicoated Lenses and Titus™ Hard Coated Lenses are available across the country with all leading opticians.