With a similar pattern both in Mobile Phones and Computers, Facebook is the most poked social networking site.
A study researching the access pattern of Facebook by Mobile Phone users in Britain brought out the fact that (i) users accessing Facebook on their Mobile Phones spent on an average 24 minutes as against 27.5 minutes on a computer;(ii) Mobile Phone users accessed the site 3.3 times a day, vis-a-vis, their counterparts who visited it 2.3 times a day and (iii) the age group of the Mobile users fell between 18 and 24 years.
On the side lines, it was also found out that Google is the most visitied off-portal site and also the sites of the respective Mobile operators are the most visited ones.
The study would serve as a guide to Mobile operators in chalking out their marketing strategies.
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