Almost all designers wants to create his/her own unique style, trying everything just to get the attention that they want and they only want it for their selves. Almost every month they releases a new trend of clothing line in the market, trying to fit itself in the society it belongs. This scheme has gone through every generation, changing everything in its path, breaking rules just to be different and doing experiments to achieve uniqueness. And One name stands out because of its uniqueness in elegant designs.



Burberry is known for creating English classic trench coats. Their clothing line is recognized by their distinguished British sensibility, that promote elegant style. Known for its distinctive classic check of black, white, and red patterns which been first used as a lining for Burberry trench coat 1n 1924. Its distinctive check pattern has become one of its most widely copied trademarks in the world.

Here is an example of Burberry coat which details a sense of elegance,The Burberry Dust Coat in black, created with 100% polyester and with its black color that gives it a distinctive elegant design. Burberry earned its reputation by using the finest materials and with its fine cuts that gives detail to a woman’s body who wears their coats and that made its name to be synonymous to quality and innovation. And if you havent noticed movie get smart, take a look at Anne Hathaway’s or Agent 99’s coat. She is wearing a white Burberry trench coat which made her look more sexier.

What went wrong?

The recent Coco Chanel TV Film had received bad reviews from the critics.

It has been reported that the film had dull acting, lack in structure and contains factual innaccuracies. According NY Times critic Linda Stasi, "The first part quickly jumps to Chanel and her lovers (played by Oliver Sitruk and Sagamore Stevenin), who are all as wooden as a dressmaker’s dummies," writes Stasi.



"The only thing that saves them are their thick accents, which makes you think maybe something got lost in translation. Clearly the filmmakers are striving for La Vie En Rose, but end up with La Vie En Dull."

source:

http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/chanel-5312.html

FASHION designers are banking on the inaugural Sydney Fashion Festival (SFF) to get their cash registers ringing in the retail slump. The Sydney king of glamour gowns last night put some sparkle back into the lacklustre retail climate when he showed a host of red-carpet designs in a parade celebrating a decade of the charity Fashion Targets Breast Cancer in Australia, ahead of the SFF’s official opening today. Unlike the industry-only Australian Fashion Week, the SFF is a consumer event aimed at driving retail sales and is open to anyone who buys a ticket, The Australian reports. Professional models were joined on the catwalk by FTBC ambassadors including Erin McNaught, Tara Moss and Anneliese Seubert, who closed the show in a strapless black evening gown embellished with jewels. The presentation to 500 guests who had paid $100 each for a ticket comprised a "greatest hits" of Perry’s recent collections, plus custom pieces for each of the FTBC ambassadors.



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Am sure you are aware that Michael Phelps won again his second medal for the 2008 mens 4×100 freestyle relay with a record of 47.51 seconds setting his second world record of Olympics at 3:08.24.



He is also an effective endorser too. Reports fromJoyce Julius & Associates in Ann Arbor, Mich said that his corporate partners – Speedo, Nike, Adidas and Visa did enjoyed the estimated broadcast exposure amounting to $9 million since Tuesday night. In the 3:33 minutes Phelps wore his warm up jacket with the Nike logo, Joyce Julius set the value to Nike at $5.3million. Then, he came up with his swim cap, body suit by Speedo which has an estimated airtime of 2:24 valued at $3.6million. The remaining time was shared by Adidas and Visa.



Joyce Julius is a firm who track logos and corporate branding during television broadcasts to estimate the perceived value to the sponsors.

source: LA Times

PARIS – French fashion house Givenchy says it is to dress Madonna for her upcoming "Sticky and Sweet" world tour. Givenchy spokeswoman Caroline Deroche-Pasquier says venerated label Givenchy Couture has made the pop star two ensembles. In an e-mail Tuesday, she said one is to be worn during the show’s opening number.





Read the full story.

News said that Prada will employ some of the world’s hippest directors to create films to launch its fragrance to launch their new advertising campaign.



Luxury Italian design house invites Pietro Scalia, the editor of the films American Gangster and Black Hawk Down to help them to create a series of nine films in celebration of launching a new fragrance for men called "Infusion d’Homme." The concept of these nine films will be featuring in one long narrative film on Prada’s website.



According to the communications director, Tomaso Galli – "We liked the idea of approaching the world of fragrance with a sensory subversion such as "seeing smell.The web is more and more about entertainment and we wanted to provide a new, fun, easy, non-commercial tool to launch this new product."



The main purpose of this campaign is to gain public attention and also to entertain valuable consumers.



You can read the full article here



source: Guardian Unlimited

The owner of British high street chain Topshop, about designing her own fashion collection.A source told Britain’s The Sun newspaper: “Philip and Leona have a dinner booked in later this month.Leona, who won UK TV talent show ‘The X Factor’, has conquered the British and American music charts, but is now looking to make her mark on the fashion industry.If a deal is agreed then she will follow in the footsteps of British supermodel Kate Moss who also has her own line at Topshop.