Every entrepreneur and business owner is familiar with the term ROI. However, when it comes to their business websites they have little or nothing to say when talking about ROI.
The overwhelming amount of information in the digital world can trick even the sharpest mind. There seems to be one to many online marketing strategies out there and it can be hard to choose what really works and how to take advantage of it.
The pace with which technology advances is incredible and in the last decades, it has gone insane. There is digital innovation everywhere and there is so much of it that we can barely keep up with what is changing within our houses. No one seems to watch TV or play board games anymore. All we hear about in the living room is Netflix, Xbox, and countless different names of apps with so many purposes that you get lost just thinking about it.
It can get even messier when we go into our screens and into the business world. From the beginning of the internet to nowadays a lot has changed and even though many aspects of the digital world have become more comprehensible to the average business person, at the same time, an incredible number of new marketing possibilities came into the market making it a little confusing. The good thing is that in the end, to have success online, your business needs to focus on just a few things primarily that will make the most difference in the long term.
Take advantage of the tools available
There are many tools available out there to get a website. There is no need to pay $20,000+ for a business website anymore. All you need is the right tools and the right person, and that could well be yourself.
One of the all favorite internet geek tools today is website builders. They are very easy to use and in a matter of minutes, anyone can make a webpage. Among the options available in the market, SITE123.com is a wonderful free website builder with very interesting tools. The only cost involved is for hosting, domain names and other features such as custom email addresses. The price ranges approximately from $9.8 to $21.8 depending on your company’s needs.
By using SITE123’s free website builder, you get a nice cost reduction and that makes it easier for you to get your investment back. Along with other strategies, it will lead to greater ROI.
Provide excellent customer service
There are two things that are extremely fundamental for every business: sales and customer service. The first one guarantees your cash flows and the second ensures you that the customers will be coming back for more. It cannot be different with a website. You must provide excellent customer service in order to retain your clients and make sure they will come back to you when then need more of the product or service you offer.
Traditionally, customer service is offered on-site, on the phone, by mail and email. The digital world offers other possibilities now. By using chat plugins, your clients will be able to contact your company in real-time through a little chat window. They just click and start talking to you. To add a chat plugin to your website on SITE123.com, click on “SETTINGS” and then “PLUGINS” on the left side menu of the website builder.
Capture leads and nurture them
One of the greatest tools in traditional business strategy is capturing leads and nurturing them. This can be brought to the digital world as well. There are quite some ways you can generate leads online. The most common of them is subscription boxes. They are everywhere and seem to be working very well. A recent Forbes article mentioned that if you have a subscription service, capture and nurture leads, you could get an increase in sales of 20%. What a return on investment that can bring you over time.
Take advantage by adding a subscription box to your website. On SITE123’s website builder, just go to the “FOOTER LAYOUTS” options under “DESIGN” and insert a subscription box to your website.
Send out newsletters
Among the possibilities you have for nurturing your leads and actually converting them into customers is one that has been very misused but is now regaining space: newsletters. A few years ago, subscribing to a newsletter from most websites was like buying a ticket to hell. It was so annoying – they would flood your mailbox with all kinds of products, services, fake discounts and so on. And it would not stop there. All of a sudden, emails coming from all over the world with links to all kinds of sketchy websites would arrive: your email address had been somewhere somehow sold on a bundle with thousands of other email addresses.
Thanks to the common sense of some professionals, newsletter have once again become secure and interesting as the websites now seem to send only relevant content and do not just try to sell to you every day at all cost. And customers like it. A recent article by Business Insider reads that 60% of CEO’s read newsletters.
Your business can jump in and use this powerful tool for informing your leads about your business and industry. It is the era of information now and you can also send some interesting facts related to your business or industry. Your clients may like the content and bond to your company putting you one step from retaining them as customers.
On SITE123’s management panel there is an option for managing a mailing list with your leads and sending out newsletters to them.
Keep an eye on new online marketing strategies
Above we outlined a few of the most important online marketing strategies. There is much more out there and every day new powerful tools come into play and some of them could take your business into a huge leap. It is all about staying up to date.
Thankfully, there are many places you can go for help such as forums and blogs with valuable content to inform and teach you about the latest trends in online marketing. Also, remember to sign up for newsletters that you think could bring you interesting information. Using simple smart tools and keeping yourself informed about new effective opportunities to throw into your marketing mix, it is almost guaranteed that you will have great success with your website.