<p>Take control of your investments with Kotak Securities’ ready-to-trade kit</p>
<p><b>Mumbai, February 28, 2012:</b></p>
<p>Gone are the days when one had to struggle for weeks to open a trading account. Welcome the age where opening a broking account is as easy as buying a book off the shelf of a retail store. Kotak Securities’, India’s leading brokerage firm, introduces ‘My Box’ a ready-to-trade kit that allows you to open a trading account instantly.</p>
<p>The product is targeted at people looking for an ideal broking partner, want to explore services offered by Kotak Securities or those who have postponed their decision to open an account due to the heavy paperwork required. It’s an account that instantly connects you to the world of Stock Market Investing. With this initiative, Kotak Securities becomes the first broker in the country to provide broking accounts on the shelf of retail outlets.</p>
<p>Speaking on this unique distribution strategy, B Gopkumar, Executive Vice President, Kotak Securities said “As a leading broker in the country, we recognise our role to expand the market. A great way is to make the trading experience very easy and convenient for investors. Our new offering simplifies the process of opening a trading account. It also helps in redefining our business model that explores new cost effective and value creating distribution channels. The distribution model will be a game changer to leverage brand value, distribution and sales network”</p>
<p><b>How it Works</b></p>
<p>This product characteristically entails to “Buy a kit” off the shelf that would contain a Temporary User ID/ Password, Security key and other basic user manual and study kits. Once the user logs in, information is captured online whereby the customer has to login, click on certain Disclaimers and the info is passed onto the sales Individual. The sales team then gets in touch with the customer within 48 hours to complete the account opening formalities. This procedure helps activate the customer’s account and he/she gains access to all features that only a KS customer enjoys like creating Watchlist, access to Research reports and tools like Keat ProX etc. One can begin actual trading once the KYC formalities are completed and take control of their investments.</p>
<p><b>Salient Features:</b></p>
<p>• ‘Simple’, ‘DO-IT-YOURSELF’</p>
<p>• Allows one to track the Markets through Watchlists</p>
<p>• Download tools such as KEAT Pro X that allows you to trade in Equity, Derivatives and Currency Derivatives immediately once trading formalities are completed</p>
<p>• Instant access to research reports (fundamental and technical) by top experts</p>
<p>• The Security Key: An innovative security feature that ensures the safety of your trading account</p>
<p>• Anyone can use the box irrespective of who purchased it. So you can gift it to your friends/family so they can experience the world of stock markets</p>
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