Global Sun Solutions: Southeast Asian e-commerce start up Zalora has beaten Amazon to the punch by opening its first bricks & mortar store in Singapore.
Global Sun Solutions has reported that Southeast Asian fashion e-commerce startup has opened its first bricks & mortar store in Singapore. The store, a 4,000 square-foot shop, is situated in an upmarket shopping mall and, according to Zalora, will help increase awareness of the website and the brand among local consumers.
The company, started in 2012, claims it has served more than 2 million customers in the Southeast Asia region and hopes the existence of physical store will help acquire more customers who may not have had exposure to online retail.
“We think it’s a sound idea but we’re not so sure that Singapore was the best location since many locals are already hardened e-shoppers. In our view, cities like Kuala Lumpur, Bangkok or even Jakarta – in countries where e-commerce hasn’t established as strong a footprint – would have made better choice,” said Steven Aaron, Vice President at Global Sun Solutions.
“We’re very optimistic about Zalora’s future particularly as it’s one of a number of successful e-commerce businesses helped into existence by the people at venture fund and tech sector incubator, Rocket Internet ” added Aaron.
The proliferation of low-cost smartphones and tablet computers is set to contribute to a rapid expansion of e-commerce penetration within the ASEAN region over the next few years according to Global Sun Solutions and Zalora’s practice of localizing its websites for specific countries provides a more homegrown feel that many customers appear to respond well to.
There are no official reports on the store’s success but the company is said to be pleased with the reception.
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