Today Google unveiled Google Buzz, their latest foray into the increasingly competitive social web.
Touting it as a ‘new way to share updates, photos, videos and more," Google Buzz looks at first like Google’s answer to the success of Twitter, the real-time microblogging platform. But a deeper dive into the product, and its location-based integration into Google’ Android phone, reveals shades of Foursquare, Yelp and Facebook.
Google Buzz was unveiled in a press event streamed live on YouTube, in the showman style pioneered by Steve Jobs of Apple Inc.
Despite the technology company’ ominpresence online, Google’s previous attempts to join the social web, such as Orkut and Google Wave, have fallen flat in the US market. And competition is high: Facebook has also taken steps to mimic Twitter’s functionality, seen in the ability to tag content with the ‘@’ symbol and in the emphasis on News Feed in the latest redesign.
Watch the video below to see Google Buzz in action. Do you think it will succeed?
Leave Your Comments