Twitter is one of the best social networks on the World Wide Web, and due to its absurdly high number of users, it is only reasonable to direct your advertising campaign there, or simply use it for the purpose of spreading awareness of your brand. However, anyone who knows how Twitter functions might think it would be futile to attempt to get noticed there, especially if you are starting from scratch. Furthermore, Twitter’s news feed section is swarmed with tweets, meaning you will be noticed for just about two seconds and immediately be pushed down. Well, it is not exactly like that and there is a way to make this work perfectly. Let us go over what Devumi has to say on the subject of Twitter advertising campaign.
Step number one – make your audience grow
When you are starting from zero and want to have a rapid growth of followers on Twitter, here is what you need to do. Find online tools, which are used in order to find people willing to follow you back, and since there are more that one of these tools, you do not need to pay anything – simply use the free limit of their services, and do the same thing tomorrow. Bear in mind that if you are too reckless and add too many people on daily basis you will be banned, so do not rush the process. An average pace of progress should 1000 followers per week, and that is if you do everything as instructed. The great thing about these tools is that they offer an advanced way to search for your potential customers and people who might be interested in your services, meaning you should not just go on an adding spree and follow anyone… take your time to select the people. Second, even if you do manage to gain a lot of followers, there is no guarantee you will be perceived as someone who is a serious business. What you need to do is boost your authority by securing that your tweets have a high number of retweets and “favourites”. To do this you can always spend your money to buy followers who will do this for you. Yes, these followers are actually not your customers, but they are there to create a better image of you in the eyes of your actual potential customers.
How to tweet
Now comes a second step tweeting, and it is important because this is how you share the content and stay active on this network. Tweeter tends to award this activity and feature you as a good user to follow. So, make sure your tweets are optimized, use short links, use a picture, use short description and use relevant hashtags so that people can find you via search, people who are interested in what you have to offer. Feel free to interact with some users since it is a social network after all, so it should be used for socializing, and if you manage to appear interesting, people with whom you interact with will very likely visit your profile from time to time, and you need to retweet your followers and expect the same in return – this is how things work. Ultimately, when someone looks you up, and finds you on Twitter, you will have a good profile and therefore you will be considered as a high authority figure, and since you interact with others as well, the impression of being a simple spammer will be nullified.