According to the latest studies, 36% of all US workers are freelancers. This is an impressive statistics, right? Here is more: they contribute to the country’s economy around 1.4 trillion dollars annually. These numbers are increasing every year and we should all admit that the share of freelancers is enormous on the workforce market.

Now you can hire a highly-specialized professional for any business niche: you can find yourself a developer for your outsourcing project, you can find an online essay writer and even create your whole remote customer service department with freelancing specialists. But do you really understand what it means for your business? We believe some of you can underestimate how it may influence your company in a good way and help you diversify your business.

Freelance Writers Can Drive Traffic to Your Website

If you wonder whether the content is still the king, we’d like to assure you that it is. One of the key things that define your brand is about bringing value along with your content. Also, it’s about the amount of written content that you can deliver to rank higher and drive more traffic to your blog or website.

When we talk about freelancers, we should always keep in mind the most obvious reasons why it’s more profitable to have them onboard. You don’t pay them for showing up in the office, so your monthly spendings on their salaries are less stressful for your budget. So you can get yourself one in-house writer and hand him a pretty big fat check on a monthly basis, but will he deliver enough content? The answer is ‘No’.

While having one in-house professional is still a wise thing to do, you should consider hiring 2-3 freelancers writers that will generate enough content. Also, don’t forget about guest posting and how it affects your rankings in search catalogs. It’s a good practice to have a small team of freelancers writing guest posts for link-exchanges.

Freelance Marketers Can Do Analytics and Manage Marketing Campaigns

It’s a popular misconception that your social media manager can manage your marketing campaigns. While some of them may be skilled enough to run campaigns and even deliver some results, you still need a targeting professional that will help you reach new heights. Also one of the benefits of hiring a marketing communication manager is getting an up to date statistics and numbers regarding your users interacting with your brand.

Thanks to freelancing websites, you can now hire two different persons for these tasks, get excellent results and still fit into your tight budget.

You need someone who will set up your Google Analytics and will help you to tune in all the tracking mechanisms on your website. People tend to believe that it’s not so important, but having real and accurate data regarding your users and how they work with your website is crucial to your marketing success.

Yes, your social media manager can run marketing campaigns, but you still need someone to target these ads correctly. There are targeting experts that can help your content reach your audience for a reasonable price.

Freelance Researchers Can Help You Gather Any Necessary Information

Any project manager may need to research some topic at some point in the development cycle. There is no need to hire a full-time research expert since it will not be smart to have this person sitting on his salary and popping up when you need him.

Don’t waste that money, just find yourself a freelancer who will research any data you need, get his paycheck and layoff until you need him next time.

You are the one who sets deadlines, so the only thing that you’ve got to do is choose the best professional in the needed niche. Then you send him a research request, you may also include a technical task explaining what results you expect to get. Once everything is requested, you just wait for the task being executed and pay later.

The greatest thing is that you pay for specific results and you have a chance to review the job. Freelancer sends you a research report, you decide whether the job has been done properly and pay the amount you discussed.

Freelancer Can Manage Your Social Media Profiles

Your social media profiles should be handled smartly and serve the following purposes:

• Drive more traffic to your website
• Help you build your brand’s identity
• Give your clients a way to interact with your company
• Reach your target audience in a few clicks with major updates

While it may sound complicated (it is), most of the companies do not really need an in-house specialist do to that. Just think about it, you have Facebook, Instagram, Twitter and… may be… LinkedIn. Do you really need someone to work full-time on them? Plus, considering the fact that you want your content posted evenly throughout the day, you don’t need someone having a 9-to-5 job.

Hire yourself a freelancing social media manager with all the needed skills. It will cost your less and will get you a worker with a flexible schedule handling your accounts.

Even if you have more social media profiles, you should ask yourself a question: do I really need full-time specialists? Then calculate his salary and check if it’s not more profitable to hire two freelance specialists rather then paying one for showing up at his workplace on a daily basis.

Outsourcing Is a Part of Successful Growth

There are obvious benefits that you get working with an outsourcing team of freelancers:

• No need for a bigger office
• Pay for the actual results, not for sitting in the office
• Get skilled specialists for specific positions from all over the world

Studies show that more and more millennials become or plan to become freelancers. It means that the workforce market will rise and reach new heights annually.

Do you run your own business? There is a good chance that hiring a small team of freelancers will help your business grow faster.