HP Expands Its Leadership in the Bangladesh Consumer Segment

HP has reaffirmed its ongoing commitment to Bangladesh and continues to drive initiatives in order to leverage on the ever growing consumer markets on July 16^th, 2008.

“The consumer market continues to be a key focus for HP in Bangladesh ,” said Prasenjit Sarkar, General Manager, Personal Systems Group, Hewlett-Packard Asia Emerging Countries

“We are now well equipped in terms of manpower and products offering to meet the demand of the Bangladesh consumer market.” he said. HP recently employed a team which is based in Bangladesh and are gearing up with long term investment to further grow the consumer market.

The key drivers of growth for the personal computing market include the continued user preference towards mobility, greater adoption of international brands, and increasing consumer demand for PCs and notebooks.

HP identified mobility as a key strategic growth area in part because it has the industry’s broadest range of offerings for mobile computing – products and partnerships.

Expanding the countrywide channel network to reach out to more customers. HP currently has more than 110 Consumer HP Business Partners in 7 cities which is servicing more than 23cities across Bangladesh.

HP will continue to drive the consumer market in Bangladesh through more on-the-ground initiatives, specialized customer promotions and partner programs. We are well-poised to drive the growth of both PC and notebook market here,” concluded Prasenjit.