Srinagar, October 01 (Scoop News)- Chairman IMPCC Obaidur Rehman has urged upon all the media units to highlight the need and significance of national integration and communal harmony in the state through their regular programmes and other activities during the coming months. This he said is the need of the hour to strengthen the social fabric of the state. Besides, media of the Ministry of Information and Broadcasting have also been asked to highlight other relevant themes like youth and right to vote in addition to the routine publicity of flagship programmes and the new initiatives of the central government.
The Chairman appreciated the work done by all the media units of Ministry of Information and Broadcasting during the latest-phase of Bharat Nirman Publicity campaign and coordination among them during the recently concluded Public Information Campaign at Kargil.
Addressing the meeting, DDG Radio Kashmir Srinagar Bashir Aarif stressed the need for launching joint ventures by the print and electronic media units, so that the message could be delivered to the target groups in a more effective and result-oriented manner. He expressed his concern over lack of coordination by a few media units within IMPCC.
DDG Doordarshan Jammu Shabir Ahmad Buch informed that Doordarshan Jammu is trying its best to reach out to the people in far-flung areas and in such an attempt has recently recorded programmes at Rajouri, besides giving full coverage to the state level conference organized by the Pahari speaking people in the district.
Among others the meeting was also attended by Assistant Director News DDK Jammu Sanjay Khajuria, In-charge Commercial Broadcasting Service Radio Kashmir Srinagar Ms Ruksana Jabeen and representatives of DDK & AIR Leh, DDK Srinagar, DFP Srinagar and PIB Srinagar.
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