Running an e-commerce website is a fairly common thing nowadays, because it is easier than ever to set up a website get your business off the ground. However, while it is easy to get started, keeping an online business running and actually making a living off it may present a problem for some. Sometimes people are just too overzealous and ruin their business by trying everything at once, which is one of the major don’ts of ecommerce.
The customers will see this as overreaching, and stepping out of line. So, keep to what you know and are good at. It is important to have a concrete business plan and stick to it. Expanding and dabbling into new areas can come later, once you’ve established a solid brand.
When doing this type of business, there are a few points that need to be covered on your website in order to attract and keep the customers coming back. For instance, visual aids are a great plus. People are more likely to buy something if they know exactly what it is and how it works. Photos are great for showcasing the products, so make sure they are high quality and show the product from several angles. Moreover, make sure the items you try to sell are of good quality for the price. No one wants to pay for something that will only last a few months.
Another little detail that greatly helps the customers go through with the payment are guides and manuals that explain what the product is, how it works, and what’s it made of. These copies need to capture the essence of the product and grab the customer’s attention. For instance, Amazon has great product copywriting, which really helps with their conversion rates. They obviously know how to avoid copywriting mistakes.
With that in mind, here is why these guides and detailed product manuals are important, as well as how they help both your website and the clients.
Why do the customers love user guides and manuals?
What is the purpose of buying something if you do not know how to use it? That is why people like practical things, such as user guides. Not only do they have a precise purpose – explaining how the product works – but they can also be useful during assembly and maintenance. Here are some other reasons why customers like user guides and manuals:
- They have clear and detailed instructions – Moreover, each step is nicely explained, sometimes even with visual instructions. After reading them, it is impossible to make a mistake during the assembly of a product.
- They explain the features – Each accompanying manual has to include a text about every feature a product has. This helps the users learn about how the product works, and how it can be used.
- They use simple language – Some manuals use technical terms, but they have additional explanations that allow users to quickly pick up on industry jargon. There are also manuals that are completely written in a simple language, so that every customer can easily comprehend them.
How can they help your website?
Other than instructing the clients, these items would be incredibly useful for your business for other reasons. For instance, you would get far more visits on a regular basis. If you market this feature, your audience will increase, without a doubt. The customers would also get a chance to get familiar with a product beforehand, which would raise their interest in it. Since they have this handy manual, or a user guide, the chances of them buying an item would also be a lot greater because they would actually know what they are paying for.
Therefore, make sure each item on your ecommerce website has a clear manual. This move would greatly increase the conversion rate of your website. Better optimisation of your website equals an improved financial status, good credibility and customer satisfaction.
How can you create these manuals and user guides?
Being able to create manuals yourself is probably the best part. There is no need to hire a separate company to do this for you, when you can achieve it with a user guide and manual software. For example, you can purchase a knowledge base software that allows you to create a cloud storage for saving and sharing various documents, manuals, training courses, FAQ pages and other things.
This software enables you to keep everything online, which would make all the information accessible whenever, wherever. In addition to this, all the documents you create can be personalized. For instance, you can put your website’s logo on the content or use custom colors. Also, you can choose a special font and add images or videos. This is perfect for manuals, as you could add a short video that would demonstrate how to assemble a product or how to use it much more efficiently than several pages of text ever could. Either way, it is a highly useful thing for all customers.
In summary, increasing your e-commerce conversion rates is possible through several tricks. One of those tricks is the addition of user guides and manuals, either online or offline. They are essential for your website’s success, as well as creating an amazing customer experience. And having a great customer experience is a predisposition for growing the percentage of successfully sold items.
For example, if your client can get familiarized with the wanted product, and they understand its features and usability by reading a guide, the risks of a returned product would be significantly lessened. So, get working on those manuals, and improve both your business and your clients’ experience.